Origins ofIntelligence
Founded in 2016 as a spin-off from the University of Antwerp, we turn two decades of academic research into real-world impact.
From Research to Reality
Froomle is a spin-off from the University of Antwerp, founded in 2016 to bridge the gap between academic theory and production-grade AI. Our journey started with 20+ years of research by Prof. dr. Bart Goethals, whose work on conversion through personalization led to collaborations with researchers at major tech companies like Netflix and Apple.
Today, our product team maintains a deep connection with the university, including researchers who have pursued PhDs specifically in AI-based personalization. This academic rigor is not just our history—it's our competitive edge, ensuring every recommendation is validated by science before it reaches a reader.
"We built Froomle to give publishers access to world-class personalization technology, without the years of investment needed to build large AI research teams themselves."— Prof. dr. Bart Goethals, Founder & CEO