Origins of Intelligence
Founded in 2016 as a spin-off from the University of Antwerp, we turn two decades of academic research into real-world impact.
From Research to Reality
Froomle is a spin-off from the University of Antwerp, founded in 2016 to bridge the gap between academic theory and production-grade AI. Our journey started with 20+ years of research by **Prof. dr. Bart Goethals**, whose work on conversion through personalization led to collaborations with researchers at major tech companies like Netflix and Apple.
Today, our product team maintains a deep connection with the university, including researchers who have pursued PhDs specifically in AI-based personalization. This academic rigor is not just our history—it's our competitive edge, ensuring every recommendation is validated by science before it reaches a reader.
"We monetize two decades of dedicated research so publishers don't have to build complex AI teams from scratch."— Prof. dr. Bart Goethals, Founder & CEO