Insights
Editorial analytics that actually drive action.
Most analytics tell you what happened. Froomle Insights tells you why — and what to do next.
Attribution Modeling
Know exactly which article converted a casual reader into a subscriber. Measure the real ROI of your journalism.
Audience Segmentation
See your audience in high definition. Are they 'Heavy News Readers', 'Sports Fans', or 'Casual Grazers'?
Content Gap Analysis
Identify topics your audience is searching for but you aren't covering. Fill the gaps before your competitors do.
Built for editors, not analysts
Most analytics platforms are built for data teams. Froomle Insights is built for the people who actually make publishing decisions.
Actionable signals, not raw data
We surface what matters: which story is underperforming for its audience, which segment is at churn risk, where your content has gaps. No pivot tables required.
Decisions, not dashboards
Every insight comes with context. Not "CTR dropped 12%" — but "CTR dropped 12% on long-form content for your 35–44 segment. Here's what changed."
Your team learns fast
Editorial teams are typically up and running within a week. Our onboarding is structured around how newsrooms actually work — not how data teams do.