Revenue Optimization
SmartPaywalls
Maximize revenue without increasing bounce. Propensity models identify exactly when a reader is ready to subscribe and when they need one more article.
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Propensity Model
Live Scoring
Figure 1: Real-time propensity scoring determining access levels.
Propensity Scoring
We analyze reading depth, frequency, and topics to calculate a 'Likelihood to Subscribe' score for every visitor.
Dynamic Sampling
Let high-potential users read a few premium articles for free to get them hooked, while locking content for 'fly-by' visitors.
Revenue Impact
Publishers using Smart Paywalls seeing a 20-40% increase in conversion rates compared to static meters.