Smart Presentation
Stop guessing. Start optimizing.
Why settle for one presentation option when you can test multiple? Froomle automatically explores variations of title, image and layout and promotes the winner in real-time — no manual work required.
Step 1: Set up your variations
Preview how your article will look on the newsfeed and add multiple headline variations to test.
Step 2: Explore / Exploit
See how Froomle intelligently routes traffic to the winning title in real-time.
Add at least 2 variations to start testing.
The Explore / Exploit Loop
Froomle tests all variants on real traffic simultaneously, then automatically shifts readers to the winner.
Create variations
Editors create multiple presentation options — headlines, images, layouts — or let AI suggest alternatives based on the article content.
Test on live traffic
Froomle distributes impressions across all variants and measures real click-through rates.
Auto-promote the winner
The system shifts 100% of traffic to the best-performing presentation. Zero manual intervention.
Guaranteed CTR Uplift
On average, the winning presentation performs 30–50% better than the median option. By discarding losers early, you maximise the traffic potential of every story.
Zero Editorial Fatigue
Editors don't need to monitor dashboards or manually switch presentations. The system runs autonomously, freeing your team to focus on writing great stories.
Works best with
Smart Recommendations
Presentation optimises which presentation gets the click. Recommendations determine which article reaches each reader in the first place. Together they drive significantly higher recirculation and session depth.