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Case StudyHello! Magazine
Hello! Magazine increases CTR by 30 times
30×
CTR uplift vs Outbrain
1k
extra clicks/day
The Challenge
Hello! Magazine is a leading UK magazine that wanted to improve engagement on branded content and enhance the online readers' experience.
The Solution
They implemented our 'Continue Reading' module on their article pages, where branded articles were boosted and distributed based on real-time user behavior.
The Impact
Maximized clicks on branded content, creating 1k additional clicks per day.
5x increase in CTR for branded content vs internal baseline.
30x increase in CTR for editorial content vs Outbrain.