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Case StudyMedienhaus Aachen
Medienhaus Aachen improved media time by 4%
+4%
media time
The Challenge
Medienhaus Aachen wanted to increase the time readers spent on their primary sites, Aachener Zeitung and Aachener Nachrichten.
The Solution
Optimized a 'Continue Reading' ensemble specifically tuned to the unique audience behavior and content mix of the Medienhaus Aachen publications.
The Impact
Users receiving Froomle recommendations showed a 4% longer session length than those without.
Froomle-served groups consistently outperformed control groups across all engagement metrics.
Successfully optimized audience retention without manual editorial intervention.