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Case StudyDagblad van het Noorden
+13% uplift in CTR vs existing solution
+13%
CTR vs previous solution
The Challenge
DVHN (Dagblad van het Noorden) wanted to upgrade their existing personalization journey to further improve the online experience for their regional readers.
The Solution
Implemented 'Continue Reading' modules in two high-visibility areas on the homepage: below the hero banner and further down the page flow.
The Impact
Generated a 13% uplift in CTR compared to an already advanced personalization solution (3.09% vs 2.74%).
Improved the efficiency of the homepage real estate for content discovery.
Demonstrated that Froomle's algorithms could beat established, specialized competitors.