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Case StudyNation News
+6% page views per session increase with two modules
+6%
page views per session
The Challenge
Nation News aimed to increase traffic and session lengths to optimize their advertisement revenues. They needed a solution that would improve engagement across both their homepage and article pages simultaneously.
The Solution
Froomle implemented two complementary modules: 'Editor's Pick' on the homepage for editorially-guided discovery, and 'Recommended for You' on article pages for deeper personalized recirculation.
The Impact
Increased page views per session by 6% through the combined deployment of two modules.
Homepage engagement improved via the Editor's Pick module surfacing the most relevant curated content.
Article page recirculation strengthened with personalized recommendations keeping readers in session longer.