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Case StudyVK Media
Froomle algorithm beats VK Media baseline by 22%
+22%
above baseline
The Challenge
VK Media, a leading Swedish newspaper, wanted to move beyond simple 'trending' content to provide a more tailored experience for their audience.
The Solution
Implemented the 'Recommended for You' module on article pages, moving from a static 'top trending' list to a dynamic personalized ensemble.
The Impact
Achieved a 22% uplift in clicks compared to the baseline of trending articles from the last 24 hours.
Increased the variety of articles clicked by 9x.
13x more articles presented to users through personalization.