Back to Use Cases
Case StudyIOL
'Continue Reading' increases key KPIs on article pages
The Challenge
IOL (Independent Online) aimed to increase article views per session to drive higher reader engagement and grow their advertisement revenue.
The Solution
Implemented the 'Continue Reading' module at the bottom of article pages to provide personalized next-step recommendations for every reader.
The Impact
Outperformed the topic-based baseline (recommending same-topic articles) by 45% in CTR.
Successfully increased key KPIs related to session length and pages per visit.
Seamlessly replaced an existing recommender system while providing an immediate performance boost.