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Case StudyRio Negro
Rio Negro achieves a CTR reaching up to 45%
45%
CTR achieved
The Challenge
Rio Negro, a leading Argentinian newspaper, aimed to improve reader engagement and modernize their digital experience through personalization.
The Solution
Deployed the 'Continue Reading' module on article pages and iteratively optimized the algorithm ensembles throughout the trial period.
The Impact
Achieved a continuously growing CTR that eventually reached a peak of 45%.
Uplift of 84% compared to the baseline version showing only recent articles.
Significantly improved the flow of readers from one article to the next.