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Case StudyHet Nieuwsblad
Het Nieuwsblad adds 'Regional News' module
85%
of users served local news
The Challenge
Het Nieuwsblad, a major Belgian news brand, wanted to test the impact of regional news prominence on user engagement and determine if higher placement on the homepage drives better results.
The Solution
A 'Regional News' module was placed high on the homepage (position 11), using personalization for the primary regional article. This was tested against their existing regional popularity baseline.
The Impact
100% uplift in CTR when personalizing the first regional article compared to popularity.
Successfully served personalized local news to 85% of their total user base.
Dramatically improved the discoverability of local stories for relevant readers.