Back to Use Cases
Case StudyLa Repubblica / GEDI
Increasing La Repubblica CTR by 100% in one year
+100%
CTR in one year
The Challenge
As part of GEDI Group's mission to increase engagement across their digital offering, Froomle started with their largest newspaper, La Repubblica, aiming to boost content discovery and article views.
The Solution
Implementation of two strategic modules: 'Recommended for You' on section pages to promote diversity, and 'Recent From' on article pages to guide users through their reading journey.
The Impact
100% increase in CTR over the first 12 months.
5 million additional yearly page views generated by just two modules.
Froomle modules became responsible for 2% of all total article views.