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Case Studymediafin
Increase diversity, revive old articles, & boost CTR
The Challenge
Mediafin (L'Echo & De Tijd) wanted to increase articles per session and understand how content age and popularity affect the feeling of 'freshness' on their websites.
The Solution
Launched an A/B test of different algorithm ensembles in the 'Editors' Pick' module. Adjusted weights to balance recency, popularity, and the reactivation of older evergreen content.
The Impact
Experiment with higher weight on evergreen content performed best in both CTR and reactivation.
Up to 70% of page views for articles 1-2 weeks old were generated by Froomle recommendations.
Successfully boosted diversity without compromising the 'freshness' of the homepage experience.