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Case Study20minutos
Personalization outperforms popularity baseline up to 60%
60%
above popularity baseline
The Challenge
Henneo, home to 20 minutos in Spain, had an existing personalization solution but wanted to challenge it to improve CTR, recirculation performance, and overall engagement.
The Solution
Implemented the 'Continue Reading' module on desktop article pages with editorial controls: only showing articles from the same primary section and filtering out articles the user has already read.
The Impact
Outperformed popularity baseline for CTR by an average of 22%, reaching 60% in some instances.
Variety of articles shown increased by 3x.
Diversity of clicked categories improved by 1.5x compared to the previous solution.