Back to Use Cases
Case StudyThe Boston Globe
The Boston Globe achieves 12x more articles read
12×
more articles read
The Challenge
The Boston Globe, one of the oldest daily newspapers in the US, wanted to improve user engagement and help readers discover relevant articles across their vast archive more easily.
The Solution
They implemented a 'Recommended for you' module on the homepage with tailored editorial constraints. An A/B test was conducted comparing personalized recommendations against the most popular articles baseline.
The Impact
Personalization outperformed popularity by 2x in terms of CTR.
12x more unique articles were presented to users through personalization.
3.5x more unique articles were clicked compared to the baseline selection.