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Case StudyDe Telegraaf
Telegraaf sees an uplift of 23% in CTR
+23%
CTR vs hand-picked articles
The Challenge
De Telegraaf aimed to increase engagement on their homepage by outperforming the CTR of manually selected 'hand-picked' articles by their editors.
The Solution
The 'Recommended for you' module was implemented in two high-visibility areas on the homepage: below the hero banner and further down the page flow.
The Impact
CTR increased by 23% compared to hand-picked editorial selections.
Significantly higher diversity of content across different sections.
2x more unique articles shown compared to the manual selection, maximizing inventory usage.