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Case StudyHet Nieuwsblad
The most personal newsletter ever
The Challenge
Mediahuis noticed that their weekend emails (Sunday) received significantly less attention than weekday editions, partly due to reduced editorial staffing levels during the weekend.
The Solution
Developed a fully personalized, automated email newsletter. Tested several approaches: a 'most read' baseline, the best recommender system configuration, and an experimental hybrid configuration.
The Impact
Consistently outperformed the baseline CTR by 15% for popular brands.
Achieved a 19% CTR uplift for regional news brands.
Hybrid personalization achieved high engagement while significantly increasing the diversity of articles discovered by readers.